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Keratin Complex Announces Sale

Keratin Complex (or the “Company”), the worldwide leader in the hair smoothing category and full-service manufacturer of professional salon products, has been acquired by Keratin Holdings, a private investment group backed by a leading strategic industry participant.

Founded in 2007, Keratin Complex quickly gained worldwide recognition, based on its award-winning Natural Keratin Smoothing Treatment and Advanced Glycolic Smoothing System in-salon service treatments. In collaboration with leading chemists and hair care experts, the Company developed a gentle and effective treatment that harnesses the power of keratin—an essential hair protein that delivers an unparalleled smoothing effect—all without breaking the bonds of the hair. Since its launch, Keratin Complex has introduced hair care, styling, and the Color Therapy™ range, making it one of only a few brands in the industry to offer a full suite of hair care and color products.

Keratin Complex’s highly developed sales and distribution platform serves upwards of 50,000 professional salon accounts in the U.S., as well as thousands of points of sale via direct salon, spa, cruise, and beauty retailer accounts in the U.S. and internationally. The Company has proven itself as an empowering force among hair professionals by providing comprehensive certification and training programs and services to salon owners and stylists, ensuring a world-class customer experience. With the product development, marketing, and distribution expertise of Keratin Holdings, the Company is poised for continued innovation and global expansion of the Keratin Complex brand.


The Sage Group initiated the transaction and acted as exclusive financial advisor to Keratin Complex.